DALE OF NORWAY - SINCE 1879
The history of the company
Dale of Norway
It is August 22, 1879, when Peter Jebsen, the future founder of the company, comes to Dale, the small village on the west coast of Norway, and is fascinated by the impressive nature, the steep mountain slopes and the picturesque waterfalls. He settles there and in 1879 gets into the production of cotton yarn and woven materials.
In the following years, new spinning mills are built and the patented Heilo yarn used today is invented. In 1956, the foundation is laid for close cooperation with the Norwegian Ski Federation, the same year the national ski team competes in the Olympic Games wearing the "Cortina" sweater. Many other strategic partnerships followed, such as those with the Norwegian national biathlon team, US Ski and Snowboard Association, the American Olympic Committee, the 2002 Winter Games in Salt Lake City, and most recently with the IOC. Norway has had an official team sweater for the Summer Olympics since 1992. The Tokyo Sweater is the official team sweater for Norwegian participants in the 2022 Summer Olympics and Paralympics in Tokyo.
All these strategic partnerships are only possible because Dale of Norway is constantly launching new, innovative products of the highest quality, be it high-tech materials such as Polarwind® and Teflon® treated yarn, or new-age knitting technologies such as Whole-garment® and Knitwear® that revolutionize the manufacturing process.
PHILOSOPHY & SPONSORING
Philosophy of the company
Dale of Norway
Products are made from high quality pure Norwegian wool. According to the production facilities at the company's site in Dale, Dale guarantees a flawless production process - from the wool to the finished product. The company is particularly characterized by its close connection to the country's tradition, its culture and its impressive nature. The bond is also reflected in all designs and model names: sometimes it is an outstanding personality such as Roald Amundsen, the world-famous polar explorer, in whose memory a sweater is created in traditional imitation, sometimes it is Narvik, the small town located on a peninsula in northern Norway, that serves as inspiration.
Sponsorship
Dale of Norway is a proud supporter of winter sports worldwide. In addition to the Norwegian Ski Federation, Dale of Norway is also the official supplier of the Norwegian Biathlon Federation. The International Olympic Committee (IOC) allowed Dale of Norway to use the five Olympic rings, the official Olympic logo, as part of its logo.
Dale of Norway is the leading manufacturer of Norwegian knitwear.
